Pros and Cons of Viral Video Campaign “Kicked out of Pizza Place”

Advantages

• Save cost

On the above case “Kicked out of Pizza Place”, it is a creative and funny video clip by two guys. Viral video campaign is mostly free or low cost in viral marketing. The restaurant only needs to record a video and post it on internet in order to save cost for advertising.  

• Attracting viewers

Besides, it was providing entertainment to viewers during ordering the food and pizza delivery process. A man was ordered food in other three small pizza restaurants. There were different reposes by the boss of the restaurants in three locations. Consequently, it ensures the viewers keep eyeball and pay attention on the video.

•  Creating buzz & Reminding brand

 Also it is an effective way of creating a buzz and reminding the customers about the brand of restaurant ‘Pizza Hut’.

Disadvantages

• Dilute brand image

However, such acting not only unfair to other small restaurant, but also can damage and dilute brand of Pizza Hut restaurant. 

• More competition

Moreover, doing the malevolence or bad behavior in other restaurants may produce negative comments, and some competitors will enhance against the powerful viral video campaign in restaurant industry.

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