Pros and Cons of Viral Video Campaign “Kicked out of Pizza Place”

Advantages

• Save cost

On the above case “Kicked out of Pizza Place”, it is a creative and funny video clip by two guys. Viral video campaign is mostly free or low cost in viral marketing. The restaurant only needs to record a video and post it on internet in order to save cost for advertising.  

• Attracting viewers

Besides, it was providing entertainment to viewers during ordering the food and pizza delivery process. A man was ordered food in other three small pizza restaurants. There were different reposes by the boss of the restaurants in three locations. Consequently, it ensures the viewers keep eyeball and pay attention on the video.

•  Creating buzz & Reminding brand

 Also it is an effective way of creating a buzz and reminding the customers about the brand of restaurant ‘Pizza Hut’.

Disadvantages

• Dilute brand image

However, such acting not only unfair to other small restaurant, but also can damage and dilute brand of Pizza Hut restaurant. 

• More competition

Moreover, doing the malevolence or bad behavior in other restaurants may produce negative comments, and some competitors will enhance against the powerful viral video campaign in restaurant industry.

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A Powerful Viral Video Campaign “Kicked out of Pizza Place”

Amazing Viral Video Campaign “Kicked out of Pizza Place”

Pizza Hut had launched a powerful viral video campaign “Kicked out of Pizza Place” by the third party which is called Zadby.

422,000 Viewers
Providing the widely platform for participating of the viewer’s by YouTube and MySpace. Pizza Hut has adopted word-of-mouth and a viral technique, so the total number of view is around 422,000 and lot of comments on YouTube by the viewers.

What the viral video campaign is?

First of all, the video is natural that carried out by two guys and ordered the food delivery of Pizza Hut in other small pizza restaurants. It contains the natural flow with funny acting which seems no script. It also make the viewers doubted that the video campaign made by pizza hut or just for laugh.

Benefits

Since this viral video offering entertainment to viewers, it is a method to remind the customers about Pizza Hut. It entertains the online viewers and promotes their restaurant in selling more and more pizza at the same time.

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Viral Video Marketing

Unlike traditional marketing, viral marketing is mostly free. One of the popular types of viral marketing is “viral video marketing”. It is a process of Internet sharing the video clip through video sharing sites, social media, e-mail and between the mobile phone by Bluetooth or MMS. 

To be "viral", the video needs to be appealing to the audiences, and it is usually unique, funny, witty and humorous. Thus, word-of-mouth can be created and end up viral-like phenomena in viral marketing. As a result, the video clips can generate a buzz on internet and its message can be spread out by a viral technique.

In order to meet the specific objectives such as increasing sales, promoting brand awareness and recognition. There are many restaurants, food or beverage companies created video clips through YouTube, Google video, MySpace and other video sharing sites. Therefore, the videos can achieve widespread distribution electronically. 


Retrieved from: Viral Video Marketing